Map It Marketing Podcast

While most of us use holidays to chill out and think of anything but business, Chanelle O’Sullivan uses that time to plan out cool business ideas on paper, napkins, anything she can find. This was the beginning of her meadery Borage and Bee, a sparkling mead in a can sold here in New Zealand, gaining huge interest overseas.

Chanelle operates Borage and Bee Meadery from her home in Glenorchy in the South Island of New Zealand, arguably one of the most beautiful places to live in the world.

Mead’s core product is honey, and has no artificial preservatives, cane sugar or anything not created by nature. It’s surprisingly unsweet (for those who’ve never tried it, the honey gets “eaten up” in the fermentation process)

Chanelle is now two years deep into her business, the third she’s launched and run. This is the first business she’s developed with a clear goal for growth, and she’s spent time taking on advisors to help her think bigger.

One of the defining moments was when someone asked her “What’s your exit strategy?”

It was a question that stopped Chanelle in her tracks and made her rethink how her business would grow. It helped her to think bigger, and continues to help her create a strategy that serves her business now, but also helps her plan for the future

In this episode we talk about what an exit strategy can do for your business, and why it’s not all about “preparing to sell.”

Shop now

You can use this element to add a quote, content...